5 Ways to improve the user experience of your e-commerce site

In the competitive e-commerce market, it can be difficult to gain traffic to your website. For consumers, there are just so many options to choose from.
Improve E-Commerce User Experience

This is why you have to put in extra effort to ensure you offer a convenient user experience through your e-commerce website to keep visitors engaged. 

Let’s consider a few ways to improve your website to avoid losing potential leads and sales: 

Easily enhance the user experience of your e-commerce website 

Focus on convenient navigation

Consumers visit your website to get a solution or answer to a problem. They want to find what they are looking for fast and efficiently. Therefore, your website should be easy to navigate and allow for a smooth customer journey.  

This means your menu should be clear and quickly accessible, your call to actions (CTAs) should be distinctly visible, and the layout easy to follow. Guide your visitors with subtle though powerful design elements. 

Declutter your website

The old saying that ‘less is more’ is also relevant when it comes to e-commerce website design. Design elements should be placed strategically to not take the focus away from the core message of your website. Some essential tips to declutter your website include: 

  • Using negative or white space more often. This gives your website a clean and simple look and feel. 
  • Getting rid of bulky copy and using bullet points to capture skimmers.
  • Deleting pages that are no longer valuable to your website’s core message. 
  • Getting rid of graphics, images, and videos of low quality or that loads slowly. 
  • Keeping your core message concise but powerful.

Check your loading speed

One of the key factors in keeping visitors on your website is speed. Slow loading speeds will frustrate users and push them to click away to your competitors. For a smooth experience, ensure your e-commerce website loads fast, and all its pages display correctly. 

Make sure it is responsive

Increasingly more consumers are shopping from their mobile devices. If your website is not mobile-friendly, you may miss out on a lot of traffic, leads and sales. When you invest in e-commerce design, make sure your site has a responsive layout that displays correctly on all mobile devices. 

Offer assistance

No matter how smooth your website is, there may still be some visitors that get stuck at times. And while the value of human support is unmatched, implementing chatbots or simply having a quick contact number readily available can help visitors to get assistance quickly when they need it. 

Need more help with improving your site’s user experience?

If you’re not quite sure how to improve your website, it can be valuable to ask your customers for feedback. This is the easiest way to determine how and where to enhance the customer experience. 

Still stuck? Contact the expert team at Web Guru for advice on how to improve your e-commerce website’s user experience. And if you don’t have a website yet, we can help you with e-commerce website design that ticks all the boxes!

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